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Project your email address!

January 5th, 2009

Your address says a lot about you.
Consider these examples, and what vision or emotion they provoke:

tbrvcmlq4682@aol.com Does she write in ALL CAPS?
What do most people see when you advertise for AOL?
Anonymous spammer / stalker who changes addresses the
moment the first refund request comes in, and will try to con
you again under a different name.



tweetie456@yahoo.com Lives in the alley behind the
Salvation Army? What are you ashamed of?



mommaathome8765@hotmail.com Stuck in a rut and can’t
afford AOL? Naive newbie, or pretending to be.



bigfanofmaxwellblingblingIII@gmail.com What’s he gonna be
when he grows up? Will he get a legitimate business address
soon, or go broke first?



Do I sound nastier than you?
Awwwww
And you won’t be that cynical for at least another month or two?
Awwwww


Keep in mind that your prospective clients ARE that cynical.


Think way ahead to where you want your business to be
in a year, in five years, in ten years, and project your address
to there!.

Do you want Millions of yahoos and AOLers give you a bad name,
and make you work extra to overcome the hard earned prejudices?

You can keep your yahoo address for cross dressed cyber dating,
or whatever you actually need a yahoo address for,
but for business, use the address you will be using as the CEO
of the megabucks company, that you are building!

Advertise YOUR company in the business address.
Don’t worry, you can keep smoochiepoo69@yahoo.com for
private stuff. Now we are just talking about your
BUSINESS
address
.


That brings us to selecting a
domain name.


Look at my address: h@webby.com or the long one,
dearwebby@webby.com

(I’m not worried about spammers, I got MailWasher)


What does that address evoke?
Ohhh, nice, you say, easy to spell over the phone.
Must have gotten
onto the net when the good names were still
available.

"dearwebby@" sounds like a tech support address.

(It actually is the address I use for tech support,
and has been the tech support address for the last 14 years)

Use that as an example. What do YOU want to evoke with
YOUR address?


Forget a name that just promotes somebody else’s business.
That makes you look like a sidewalk pimp, and it’s easy
enough to get around your cloaking attempts.


If you don’t come up with a good name in a week,
brainstorm with your mentor. A good mentor won’t badger you
into using his suggestion, but will coax you into finding a good
solution. I have helped many hundreds of people find a good
domain name over the last dozen years. Quite often suggesting
a humorous and ridiculous alternative triggers the right solution.


A few things to keep in mind for your domain name:
It should be short
memorable
easy to spell
not a typo magnet.


For the acid test, I always suggest
to sing it in the shower.
If it sounds awkward or ridiculous in the shower, it will
sound awkward or ridiculous when you mention it on the
phone, in an elevator, or yell it across a bar.

Have FUN!
DearWebby

2 Responses to “Project your email address!”

  1. Thomas Northrop Says:

    Hello DearWebby

    Some great advice on your blog. Have enjoyed my time here.

    You have a good thing going with your pen name, great idea, great concept. I visited your other site a month or so ago and bookmarked it.

    Just wanted to stop by and say hi.
    Thomas Northrop

  2. Michael Says:

    Hi DearWebby, Michael here, a fellow Alex Jeffrey’s Student!
    Just wanted to pop in and say hello! You make some really valid points, what can I say!
    BTY, stop by my blog, Enjoy 10 Michael Cheney VIDEOS –FREE–on Affiliate Marketing! No Catch! Just come on by!
    I have never been a big fan of Network Marketing opportunities but this one has made me a believer. See my comments about Web Prosperity on my Blog or http://michael1949a.webprosperity.com don’t let this one pass you by!
    “To make changes in your life, you must make a change!”
    To your Success in Life!
    Michael Adams, MCSE
    Santa Clarita, CA 91351
    http://www.MichaelsOnlineSuccess.com Blog

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